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A Study on the Key Factors Influencing International Franchisors in Egypt (Applied On Hype) (Coca-Cola Company as a role model) // GP // Dr. Zeinab Zaazou (2018 - 2019) (Record no. 14208)

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control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190805082206.0
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040 ## - CATALOGING SOURCE
Transcribing agency MSA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Abd El Rahman Fares 152325
245 ## - TITLE STATEMENT
Title A Study on the Key Factors Influencing International Franchisors in Egypt (Applied On Hype) (Coca-Cola Company as a role model) // GP // Dr. Zeinab Zaazou (2018 - 2019)
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Giza :
Name of publisher, distributor, etc. MSA,
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent 119 P.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title MANAGEMENT DISTINGUISHED PROJECTS 2018
500 ## - GENERAL NOTE
General note Management-Management Information Systems
520 ## - SUMMARY, ETC.
Summary, etc. Franchising is a mainstream and multifaceted business plan that<br/>catches a sizeable part of the business around the world.Nowadays globalized<br/>world, associations would like to reach out to have an overall closeness.Both<br/>franchising and internationalization are important subjects of study, in the<br/>existent writing little consideration has been given to these two points<br/>consolidated.<br/>The main purpose is identifying the factors influencing international franchising<br/>firms while entering a new market. A survey was conducted to investigate the<br/>relation between market entry, market expansion and characteristics of<br/>franchisors and franchising firms. The results of the survey and studies<br/>identifies different factors that influence international franchisors choices such<br/>as international business experience, cultural distance, risk spreading, and<br/>maturity of the franchising system, franchisor brand image, franchisee trust and<br/>tying agreement . Otherwise i<br/><br/>there are external factors that affect the<br/>international franchisor’s choice, such as Host-country-specific factors include<br/>country risks and location familiarity, Political, economic, social factors.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element International Franchisors
Geographic subdivision Egypt
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Aly Amr 154119
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Amr Mohamed Ahmed 121691
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ramy Fares 152855
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://goo.gl/jM2CVC">https://goo.gl/jM2CVC</a>
Public note FULL TEXT PRESS HERE
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Distinguished Graduation Projects
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          Centeral Library Centeral Library Soft Copy located on library Cataloge 2019-03-04 GP332MGT2018 MKT 82006 2019-03-04 2019-03-04 Distinguished Graduation Projects