Measuring the effect of brand mascots on customer perception and recognition: An application on M&Ms chocolate // GP // Dr. Yasser Tawfik (2018 - 2019) (Record no. 14213)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01855nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190307085112.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190304b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MSA |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fares Fekri Aldaghstani 137581 |
| 245 ## - TITLE STATEMENT | |
| Title | Measuring the effect of brand mascots on customer perception and recognition: An application on M&Ms chocolate // GP // Dr. Yasser Tawfik (2018 - 2019) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Giza : |
| Name of publisher, distributor, etc. | MSA, |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 109 P. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | MANAGEMENT DISTINGUISHED PROJECTS 2018 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In the ever expanding world of competitive marketing, old tools have become<br/>redundant and made useless by the rapidly expanding world. Progress has forced<br/>many brands to come up with new and more effective tools to grab the customer’s<br/>attention and interest and to dominate their mind share, moreover the use of<br/>fictional characters or mascots in the design of the company logo and incorporated<br/>into the soul and identity of the brand, has been a very important tool used by<br/>marketing executives to gain an edge or an advantage over their competition.<br/>Within the reviewed literature marketers were found to believe that endorsement of<br/>brand mascot grabs more attention, appeal, and customer recall ability compared<br/>with when this method is not used. Marketers also suggest that a brand mascot<br/>causes the increasing of the credibility of claims about a product and increases the<br/>message memorabilia factor, which may offer a positive effect that could be<br/>generalized to the brand. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand mascots |
| General subdivision | Customer perception |
| -- | Customer recognition |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand Mark |
| General subdivision | Effects |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ibrahim Hassan Hassan 152995 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ahmad Ali Mekkawi 154161 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walid Ali Farouk 152823 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://goo.gl/1GjwMt">https://goo.gl/1GjwMt</a> |
| Public note | FULL TEXT PRESS HERE |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Distinguished Graduation Projects |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Centeral Library | Centeral Library | Soft Copy located on library Cataloge | 04.03.2019 | GP334MGT2018 MKT | 82008 | 04.03.2019 | 04.03.2019 | Distinguished Graduation Projects |