35986841_10216840653711318_1105697261150535680_n

Measuring the impact of background music on millennial consumer’s eating behavior : An experimental study // GP // Dr. Yasser Tawfik (2018 - 2019) (Record no. 14214)

MARC details
000 -LEADER
fixed length control field 01611nam a22002417a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190307085149.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190304b xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency MSA
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mohamed Ahmed Essam 154715
245 ## - TITLE STATEMENT
Title Measuring the impact of background music on millennial consumer’s eating behavior : An experimental study // GP // Dr. Yasser Tawfik (2018 - 2019)
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Giza :
Name of publisher, distributor, etc. MSA,
Date of publication, distribution, etc. 2019
300 ## - PHYSICAL DESCRIPTION
Extent 98 P.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title MANAGEMENT DISTINGUISHED PROJECTS 2018
520 ## - SUMMARY, ETC.
Summary, etc. The atmospheric effects of music were tested in a restaurant setting. Four<br/>conditions were applied in a type of between groups design with eating behavior<br/>as dependent variables. The five conditions related, volume (high & low), tempo<br/>(high & low), and the absence of any music. The findings showed that only high<br/>tempo did not have a significant effect on eating behavior, and that low volume<br/>showed the most significant and the best results for restaurants although an<br/>additional finding was that the presence of music of any type significantly affected<br/>eating behavior when compared to the absence of music. To explain the findings<br/>and the difference between the literatures and this experiment an additional<br/>dimension of music, which is genre, is thought to be the reason, which is what this<br/>study recommends future research on.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Omar Emad El-Shafie 155021
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Waleed Mohamed Sayed 152153
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Youstina Gamal 153585
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://goo.gl/eUejmA">https://goo.gl/eUejmA</a>
Public note FULL TEXT PRESS HERE
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Distinguished Graduation Projects
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Centeral Library Centeral Library Soft Copy located on library Cataloge 04.03.2019   GP335MGT2019 MKT 82009 04.03.2019 04.03.2019 Distinguished Graduation Projects