35986841_10216840653711318_1105697261150535680_n

A framework for marketing management : (Record no. 149)

MARC details
000 -LEADER
fixed length control field 01218cam a2200325 a 4500
001 - CONTROL NUMBER
control field 15348548
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20181218090745.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080630s2009 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008028928
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136083443
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0136083447
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)229033631
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BTCTA
-- BAKER
-- YDXCP
-- C#P
-- BWX
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .K636 2009
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 12 - TITLE STATEMENT
Title A framework for marketing management :
Remainder of title integrated with PharmaSim /
Statement of responsibility, etc Philip Kotler, Kevin Lane Keller ; in collaboration with Stu James.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Pearson Prentice Hall,
Date of publication, distribution, etc c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 391 p. :
Other physical details ill. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references .
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane,
Dates associated with a name 1956-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name James, Stuart W.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip0822/2008028928.html">http://www.loc.gov/catdir/toc/ecip0822/2008028928.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Centeral Library Centeral Library First floor - Management 16.11.2016   658.8 K.P.F 2009 12518-1 16.11.2016 16.11.2016 Books