Campaign strategies and message design : (Record no. 1628)
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000 -LEADER | |
---|---|
fixed length control field | 01033cam a2200289 a 4500 |
001 - CONTROL NUMBER | |
control field | 4507600 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170801105802.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 980619s1999 ctua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 98033613 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0275964701 (pbk. : acidfree paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0275955923 (acidfree paper) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HM263 |
Item number | .M54 1999 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659 |
Edition number | 21 |
Item number | M.M.C |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Moffitt, Mary Anne, |
Dates associated with a name | 1944- |
245 10 - TITLE STATEMENT | |
Title | Campaign strategies and message design : |
Remainder of title | a practitioner's guide from start to finish / |
Statement of responsibility, etc | Mary Anne Moffitt. |
250 ## - EDITION STATEMENT | |
Edition statement | 1st ed |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Westport, Conn. : |
Name of publisher, distributor, etc | Praeger, |
Date of publication, distribution, etc | 1999. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xi, 207 p. : |
Other physical details | ill. ; |
Dimensions | 25 cm. |
540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE | |
Terms governing use and reproduction | Includes bibliographical references (p. [201]-203) and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Publicity. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Mass media |
General subdivision | Social aspects. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Corporate image. |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ocip |
f | 19 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Centeral Library | Centeral Library | First Floor - Mass communication | 16.11.2016 | 659 M.M.C 1999 | 4467 | 16.11.2016 | 16.11.2016 | Books | |||||
Dewey Decimal Classification | Centeral Library | Centeral Library | First Floor - Mass communication | 28.11.2016 | 659 M.M.C 1999 | 4468 | 19.02.2018 | 28.11.2016 | Books |