35986841_10216840653711318_1105697261150535680_n

Campaign strategies and message design : (Record no. 1628)

MARC details
000 -LEADER
fixed length control field 01033cam a2200289 a 4500
001 - CONTROL NUMBER
control field 4507600
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170801105802.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 980619s1999 ctua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 98033613
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0275964701 (pbk. : acidfree paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0275955923 (acidfree paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HM263
Item number .M54 1999
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Edition number 21
Item number M.M.C
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Moffitt, Mary Anne,
Dates associated with a name 1944-
245 10 - TITLE STATEMENT
Title Campaign strategies and message design :
Remainder of title a practitioner's guide from start to finish /
Statement of responsibility, etc Mary Anne Moffitt.
250 ## - EDITION STATEMENT
Edition statement 1st ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Westport, Conn. :
Name of publisher, distributor, etc Praeger,
Date of publication, distribution, etc 1999.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 207 p. :
Other physical details ill. ;
Dimensions 25 cm.
540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE
Terms governing use and reproduction Includes bibliographical references (p. [201]-203) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Publicity.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media
General subdivision Social aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Corporate image.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          Centeral Library Centeral Library First Floor - Mass communication 16.11.2016   659 M.M.C 1999 4467 16.11.2016 16.11.2016 Books
          Centeral Library Centeral Library First Floor - Mass communication 28.11.2016   659 M.M.C 1999 4468 19.02.2018 28.11.2016 Books