35986841_10216840653711318_1105697261150535680_n

Creative strategy in advertising / (Record no. 2362)

MARC details
000 -LEADER
fixed length control field 00981cam a2200301 a 4500
001 - CONTROL NUMBER
control field 13438195
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170206092447.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 031218s2005 caua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003116833
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 053462510X (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (DLC) 2003116833
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5825
Item number .J46 2005
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.132
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jewler, A. Jerome.
245 10 - TITLE STATEMENT
Title Creative strategy in advertising /
Statement of responsibility, etc A. Jerome Jewler, Bonnie L. Drewniany.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Belmont, CA :
Name of publisher, distributor, etc Thomson/Wadsworth,
Date of publication, distribution, etc c2005.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 336 p. :
Other physical details ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 322-326) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising copy.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising layout and typography.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Drewniany, Bonnie L.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 2
e epcn
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          Centeral Library Centeral Library First Floor - Mass communication 16.11.2016   659.132 J.A.C 2005 4362 16.11.2016 16.11.2016 Books
          Centeral Library Centeral Library First Floor - Mass communication 21.12.2016   659.132 J.A.C 2005 4758 19.02.2018 21.12.2016 Books
          Centeral Library Centeral Library First Floor - Mass communication 21.12.2016   659.132 J.A.C 2005 4759 21.12.2016 21.12.2016 Books