Creative strategy in advertising / (Record no. 2362)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00981cam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13438195 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170206092447.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 031218s2005 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2003116833 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 053462510X (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (DLC) 2003116833 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5825 |
| Item number | .J46 2005 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.132 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jewler, A. Jerome. |
| 245 10 - TITLE STATEMENT | |
| Title | Creative strategy in advertising / |
| Statement of responsibility, etc | A. Jerome Jewler, Bonnie L. Drewniany. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Belmont, CA : |
| Name of publisher, distributor, etc | Thomson/Wadsworth, |
| Date of publication, distribution, etc | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 336 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 322-326) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising copy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising layout and typography. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Drewniany, Bonnie L. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 2 |
| e | epcn |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Centeral Library | Centeral Library | First Floor - Mass communication | 16.11.2016 | 659.132 J.A.C 2005 | 4362 | 16.11.2016 | 16.11.2016 | Books | |||||
| Dewey Decimal Classification | Centeral Library | Centeral Library | First Floor - Mass communication | 21.12.2016 | 659.132 J.A.C 2005 | 4758 | 19.02.2018 | 21.12.2016 | Books | |||||
| Dewey Decimal Classification | Centeral Library | Centeral Library | First Floor - Mass communication | 21.12.2016 | 659.132 J.A.C 2005 | 4759 | 21.12.2016 | 21.12.2016 | Books |