Creative strategy in advertising / (Record no. 2363)
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000 -LEADER | |
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fixed length control field | 01028cam a22003134a 4500 |
001 - CONTROL NUMBER | |
control field | 14730183 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170206091516.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 070209s2008 maua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2007922715 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780495095699 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0495095699 (pbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5825 |
Item number | .J46 2008 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.132 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Drewniany, Bonnie L. |
245 10 - TITLE STATEMENT | |
Title | Creative strategy in advertising / |
Statement of responsibility, etc | Bonnie L. Drewniany, A. Jerome Jewler. |
250 ## - EDITION STATEMENT | |
Edition statement | 9th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Boston, MA, USA : |
Name of publisher, distributor, etc | Thomson/Wadsworth, |
Date of publication, distribution, etc | c2008. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 332 p. : |
Other physical details | ill. ; |
Dimensions | 26 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising copy. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising layout and typography. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Jewler, A. Jerome. |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | origcop |
d | 3 |
e | epcn |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Centeral Library | Centeral Library | First Floor - Mass communication | 16.11.2016 | 659.132 D.B.C 2008 | 5085 | 16.11.2016 | 16.11.2016 | Books | |||||
Dewey Decimal Classification | Centeral Library | Centeral Library | First Floor - Mass communication | 21.12.2016 | 659.132 D.B.C 2008 | 5276 | 21.12.2016 | 21.12.2016 | Books | |||||
Dewey Decimal Classification | Centeral Library | Centeral Library | First Floor - Mass communication | 21.12.2016 | 659.132 D.B.C 2008 | 5277 | 21.12.2016 | 21.12.2016 | Books | |||||
Dewey Decimal Classification | Centeral Library | Centeral Library | First Floor - Mass communication | 21.12.2016 | 659.132 D.B.C 2008 | 5278 | 21.12.2016 | 21.12.2016 | Books | |||||
Dewey Decimal Classification | Centeral Library | Centeral Library | First Floor - Mass communication | 21.12.2016 | 659.132 D.B.C 2008 | 10894 | 21.12.2016 | 21.12.2016 | Books | |||||
Dewey Decimal Classification | Centeral Library | Centeral Library | First Floor - Mass communication | 21.12.2016 | 659.132 D.B.C 2008 | 10783-1 | 21.12.2016 | 21.12.2016 | Books | |||||
Dewey Decimal Classification | Centeral Library | Centeral Library | First Floor - Mass communication | 21.12.2016 | 659.132 D.B.C 2008 | 10783-2 | 21.12.2016 | 21.12.2016 | Books | |||||
Dewey Decimal Classification | Centeral Library | Centeral Library | First Floor - Mass communication | 21.12.2016 | 659.132 D.B.C 2008 | 5085-1 | 21.12.2016 | 21.12.2016 | Books |