35986841_10216840653711318_1105697261150535680_n

Creative strategy in advertising / (Record no. 2363)

MARC details
000 -LEADER
fixed length control field 01028cam a22003134a 4500
001 - CONTROL NUMBER
control field 14730183
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170206091516.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070209s2008 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2007922715
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780495095699 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0495095699 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5825
Item number .J46 2008
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.132
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Drewniany, Bonnie L.
245 10 - TITLE STATEMENT
Title Creative strategy in advertising /
Statement of responsibility, etc Bonnie L. Drewniany, A. Jerome Jewler.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, MA, USA :
Name of publisher, distributor, etc Thomson/Wadsworth,
Date of publication, distribution, etc c2008.
300 ## - PHYSICAL DESCRIPTION
Extent 332 p. :
Other physical details ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising copy.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising layout and typography.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jewler, A. Jerome.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c origcop
d 3
e epcn
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Centeral Library Centeral Library First Floor - Mass communication 16.11.2016   659.132 D.B.C 2008 5085 16.11.2016 16.11.2016 Books
    Dewey Decimal Classification     Centeral Library Centeral Library First Floor - Mass communication 21.12.2016   659.132 D.B.C 2008 5276 21.12.2016 21.12.2016 Books
    Dewey Decimal Classification     Centeral Library Centeral Library First Floor - Mass communication 21.12.2016   659.132 D.B.C 2008 5277 21.12.2016 21.12.2016 Books
    Dewey Decimal Classification     Centeral Library Centeral Library First Floor - Mass communication 21.12.2016   659.132 D.B.C 2008 5278 21.12.2016 21.12.2016 Books
    Dewey Decimal Classification     Centeral Library Centeral Library First Floor - Mass communication 21.12.2016   659.132 D.B.C 2008 10894 21.12.2016 21.12.2016 Books
    Dewey Decimal Classification     Centeral Library Centeral Library First Floor - Mass communication 21.12.2016   659.132 D.B.C 2008 10783-1 21.12.2016 21.12.2016 Books
    Dewey Decimal Classification     Centeral Library Centeral Library First Floor - Mass communication 21.12.2016   659.132 D.B.C 2008 10783-2 21.12.2016 21.12.2016 Books
    Dewey Decimal Classification     Centeral Library Centeral Library First Floor - Mass communication 21.12.2016   659.132 D.B.C 2008 5085-1 21.12.2016 21.12.2016 Books