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Advertising and Public Relations Graduation Part II Supporting Egyptians with Vitiligo MCOM 471 A\\ GP \\ ( Spring 2019 ) (Record no. 25000)

000 -LEADER
fixed length control field 02931nam a22002537a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190803073945.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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040 ## - CATALOGING SOURCE
Transcribing agency MSA.
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Farida Ahmed 164077
Relator term faridaabdin@outlook.com
245 ## - TITLE STATEMENT
Title Advertising and Public Relations Graduation Part II Supporting Egyptians with Vitiligo MCOM 471 A\\ GP \\ ( Spring 2019 )
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Giza:
Name of publisher, distributor, etc. MSA,
Date of publication, distribution, etc. 2019.
300 ## - PHYSICAL DESCRIPTION
Extent 83 p.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title MASS COMMUNICATION DISTINGUISHED PROJECTS 2019
520 ## - SUMMARY, ETC.
Summary, etc. Nowadays, people lack knowledge about several diseases in our society, one of the<br/>diseases is “Vitiligo”. Where the Egyptian people lack knowledge about the disease in terms<br/>of causes, consequences and treatments. Therefore, our campaign will aim to increase<br/>awareness about the disease in order to decrease the prejudice acts that Vitiligo patients<br/>witness in their life. Our primary research concluded that people in Egypt lack knowledge<br/>about Vitiligo; it is reflected in their attitude, where they are afraid to shake hands or to hold<br/>anything from their hands, as they think that the disease might be contagious. Our campaign<br/>clearly informed the target audience that Vitiligo is not contagious and they cause no harm to<br/>any, this is done through informative messages that had been delivered throughout our<br/>campaign’s executions. The informative messages helps in educating the target audience<br/>where accordingly, it would result in behavior change where this is our campaign’s goal.<br/>Moreover, we used various integrated marketing communication tools that effectively<br/>reaches the target audience, in where they are located, the objective is to increase awareness<br/>among 40% of the youth and young mothers about the causes, consequences and the<br/>misperceptions towards Vitiligo patients from 1st of June till 30th of September through IMC<br/>activities.<br/>Our campaign was entitled “Vitiligo”, as this is the disease’s name, as per our primary<br/>research, we concluded that people lack knowledge about the disease’s name, they know that<br/>the it is white patches that appears on the skin without knowing the name hence, the<br/>campaign was entitled by its name for further education. We hope to influence the youth and<br/>young mother in real life, through visualizing the journey of Vitiligo patients in real life<br/><br/>which will be posted on social media and billboards. Where we aimed to change peoples’<br/>perception towards Vitiligo and maintain an equal life for them.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Malak Mohamed 163625
Relator term malakmoh5@hotmail.com
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Nourhan Mamdouh 163711
Relator term nourhanmamdouhmohamedfarid@gmail.com
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Yasmine Moushtaha 163987
Relator term yasmine_moshtaha@hotmail.com
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://drive.google.com/file/d/1Lgarel89UfHjn6VMLP2-i6lUn_nd9aTS/view">https://drive.google.com/file/d/1Lgarel89UfHjn6VMLP2-i6lUn_nd9aTS/view</a>
Public note Full text click here
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Distinguished Graduation Projects
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          Centeral Library Centeral Library Soft Copy located on library Cataloge 2019-07-31 GP152MCOM2019 82202 2019-07-31 2019-07-31 Distinguished Graduation Projects