MARC details
| 000 -LEADER |
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| fixed length control field |
02931nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20190803073945.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180812b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
MSA. |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
659.2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Farida Ahmed 164077 |
| Relator term |
faridaabdin@outlook.com |
| 245 ## - TITLE STATEMENT |
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| Title |
Advertising and Public Relations Graduation Part II Supporting Egyptians with Vitiligo MCOM 471 A\\ GP \\ ( Spring 2019 ) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Giza: |
| Name of publisher, distributor, etc. |
MSA, |
| Date of publication, distribution, etc. |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
83 p. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
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| Title |
MASS COMMUNICATION DISTINGUISHED PROJECTS 2019 |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Nowadays, people lack knowledge about several diseases in our society, one of the<br/>diseases is “Vitiligo”. Where the Egyptian people lack knowledge about the disease in terms<br/>of causes, consequences and treatments. Therefore, our campaign will aim to increase<br/>awareness about the disease in order to decrease the prejudice acts that Vitiligo patients<br/>witness in their life. Our primary research concluded that people in Egypt lack knowledge<br/>about Vitiligo; it is reflected in their attitude, where they are afraid to shake hands or to hold<br/>anything from their hands, as they think that the disease might be contagious. Our campaign<br/>clearly informed the target audience that Vitiligo is not contagious and they cause no harm to<br/>any, this is done through informative messages that had been delivered throughout our<br/>campaign’s executions. The informative messages helps in educating the target audience<br/>where accordingly, it would result in behavior change where this is our campaign’s goal.<br/>Moreover, we used various integrated marketing communication tools that effectively<br/>reaches the target audience, in where they are located, the objective is to increase awareness<br/>among 40% of the youth and young mothers about the causes, consequences and the<br/>misperceptions towards Vitiligo patients from 1st of June till 30th of September through IMC<br/>activities.<br/>Our campaign was entitled “Vitiligo”, as this is the disease’s name, as per our primary<br/>research, we concluded that people lack knowledge about the disease’s name, they know that<br/>the it is white patches that appears on the skin without knowing the name hence, the<br/>campaign was entitled by its name for further education. We hope to influence the youth and<br/>young mother in real life, through visualizing the journey of Vitiligo patients in real life<br/><br/>which will be posted on social media and billboards. Where we aimed to change peoples’<br/>perception towards Vitiligo and maintain an equal life for them. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Public relations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Malak Mohamed 163625 |
| Relator term |
malakmoh5@hotmail.com |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Nourhan Mamdouh 163711 |
| Relator term |
nourhanmamdouhmohamedfarid@gmail.com |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Yasmine Moushtaha 163987 |
| Relator term |
yasmine_moshtaha@hotmail.com |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
<a href="https://drive.google.com/file/d/1Lgarel89UfHjn6VMLP2-i6lUn_nd9aTS/view">https://drive.google.com/file/d/1Lgarel89UfHjn6VMLP2-i6lUn_nd9aTS/view</a> |
| Public note |
Full text click here |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Distinguished Graduation Projects |
