MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02264cam a2200337 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
788247460 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170127085410.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120523s2013 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2012020851 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118099209 (hbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1118099206 (hbk. : alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)788247460 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
IG# |
| -- |
BTCTA |
| -- |
BDX |
| -- |
UKMGB |
| -- |
OCLCO |
| -- |
YDXCP |
| -- |
BWX |
| -- |
LANGC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wheeler, Alina |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Designing brand identity : |
| Remainder of title |
an essential guide for the whole branding team / |
| Statement of responsibility, etc |
Alina Wheeler |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, N.J. : |
| Name of publisher, distributor, etc |
John Wiley & Sons, |
| Date of publication, distribution, etc |
c2013 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 326 p. : |
| Other physical details |
ill. ; |
| Dimensions |
29 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Basics. Brand basics -- Brand ideals -- Brand elements -- Brand dynamics -- Before and after |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Process. Process basics -- Phase 1 : conducting research -- Phase 2 : clarifying strategy -- Phase 3 : designing identity -- Phase 4 : creating touchpoints -- Phase 5 : managing assets |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Best practices : case studies |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Trademarks |
| General subdivision |
Design |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Brand name products |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Books |
