MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01360cam a2200301 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
150256245 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170325110619.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070629s2008 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2007027229 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0073404713 (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)150256245 |
| Canceled/invalid control number |
(OCoLC)183147118 |
| -- |
(OCoLC)234380310 |
| -- |
(OCoLC)244737022 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
YDXCP |
| -- |
BTCTA |
| -- |
OQ@ |
| -- |
HSA |
| -- |
DEBBG |
| -- |
OCL |
| -- |
OCLCQ |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.M378 2008 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Perreault, William D |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Essentials of marketing : |
| Remainder of title |
a marketing strategy planning approach / |
| Statement of responsibility, etc |
William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
11th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
McGraw-Hill/Irwin, |
| Date of publication, distribution, etc |
c2008 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxvi, 660, [37] p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
28 cm. + |
| Accompanying material |
1 CD-ROM (4 3/4 in.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 601-655) and index |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements: Microsoft Windows, 2000/XP, or Windows Vista; Minimum 256 MB main memory; 512 MB recommended; Internet explorer 6.0 or higher |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements for CD-ROM: Microsoft Windows 2000/XP, or Windows Vista, minimum 256 MB main memory, 512 MB recommended, Internet Explorer 6.0 or higher |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cannon, Joseph P., |
| Titles and other words associated with a name |
Ph. D |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McCarthy, E. Jerome |
| Fuller form of name |
(Edmund Jerome) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Books |
