35986841_10216840653711318_1105697261150535680_n

Advertising and integrated brand promotion / (Record no. 448)

MARC details
000 -LEADER
fixed length control field 00940nam a2200301Ma 4500
001 - CONTROL NUMBER
control field 232999243
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170211114908.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080404s2009 ohu b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0324568622
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324568622
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)232999243
Canceled/invalid control number (OCoLC)220330979
040 ## - CATALOGING SOURCE
Original cataloging agency YDXCP
Transcribing agency UAB
Modifying agency YDXCP
-- BAKER
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5821
Item number .O39 2009
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name O'Guinn, Thomas C
245 10 - TITLE STATEMENT
Title Advertising and integrated brand promotion /
Statement of responsibility, etc Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik
246 14 - VARYING FORM OF TITLE
Title proper/short title Advertising & integrated brand promotion
250 ## - EDITION STATEMENT
Edition statement 5th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Mason, Ohio :
Name of publisher, distributor, etc South-Western,
Date of publication, distribution, etc c2009
300 ## - PHYSICAL DESCRIPTION
Extent xlii, 726 p. :
Other physical details chiefly col. ;
Dimensions 29 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising media planning
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Allen, Chris T
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Semenik, Richard J
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          Centeral Library Centeral Library First Floor - Mass communication 16.11.2016   659.1 O.T.A 2009 10844 09.02.2019 16.11.2016 Books