35986841_10216840653711318_1105697261150535680_n

Advertising media A to Z : (Record no. 464)

MARC details
000 -LEADER
fixed length control field 01077cam a22002774a 4500
001 - CONTROL NUMBER
control field 13092128
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180508084101.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030213s2004 nyu d 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003003684
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071422145 (pbk. : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5826.5
Item number .S848 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.103
Edition number 21
Item number S.J.A
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Surmanek, Jim.
245 10 - TITLE STATEMENT
Title Advertising media A to Z :
Remainder of title the definitive resource for media planning, buying, and research /
Statement of responsibility, etc James Surmanek.
250 ## - EDITION STATEMENT
Edition statement 1st ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c2004.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 337 p. ;
Dimensions 23 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising media planning
Form subdivision Dictionaries.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/bios/mh042/2003003684.html">http://www.loc.gov/catdir/bios/mh042/2003003684.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/description/mh031/2003003684.html">http://www.loc.gov/catdir/description/mh031/2003003684.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Source of classification or shelving scheme
        Centeral Library Centeral Library First Floor - Mass communication 16.11.2016   659.103 S.J.A 2004 10561-1 16.11.2016 16.11.2016 Books  
        Centeral Library Centeral Library First Floor - Mass communication 18.11.2016   659.103 S.J.A 2004 10561-2 18.11.2016 18.11.2016 Books Dewey Decimal Classification
        Centeral Library Centeral Library First Floor - Mass communication 18.11.2016   659.103 S.J.A 2004 10561-3 18.11.2016 18.11.2016 Books Dewey Decimal Classification
        Centeral Library Centeral Library First Floor - Mass communication 18.11.2016   659.103 S.J.A 2004 10561-4 18.11.2016 18.11.2016 Books Dewey Decimal Classification
        Centeral Library Centeral Library First Floor - Mass communication 18.11.2016   659.103 S.J.A 2004 10561-5 18.11.2016 18.11.2016 Books Dewey Decimal Classification
        Centeral Library Centeral Library First Floor - Mass communication 18.11.2016   659.103 S.J.A 2004 10561-6 18.11.2016 18.11.2016 Books Dewey Decimal Classification