35986841_10216840653711318_1105697261150535680_n

International marketing / (Record no. 5126)

MARC details
000 -LEADER
fixed length control field 01057cam a22003134a 4500
001 - CONTROL NUMBER
control field 12388168
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170429082113.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010423s2002 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2001024810
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072398841
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071123121
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1416
Item number .C375 2002
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cateora, Philip R.
245 10 - TITLE STATEMENT
Title International marketing /
Statement of responsibility, etc Philip R. Cateora, John L. Graham.
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Irwin McGraw-Hill,
Date of publication, distribution, etc c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 694 p. :
Other physical details ill. ;
Dimensions 29 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The McGraw-Hill/Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International business enterprises.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Graham, John L.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Source of classification or shelving scheme
        Centeral Library Centeral Library First floor - Management 16.11.2016   658.848 C.P.I 2002 2171 16.11.2016 16.11.2016 Books  
        Centeral Library Centeral Library First floor - Management 03.12.2016   658.848 C.P.I 2002 2812 03.12.2016 03.12.2016 Books