MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01451cam a2200301 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
264669757 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20171129092137.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
081027r20102001nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2008045663 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071078771 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0073378909 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
| -- |
YDXCP |
| -- |
ULB |
| -- |
TULIB |
| -- |
WGT |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P90 |
| Item number |
.B284 2010b |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P90 |
| Item number |
.B284 2010b |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baran, Stanley J |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Introduction to mass communication : |
| Remainder of title |
media literacy and culture / |
| Statement of responsibility, etc |
Stanley Baran |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill Higher Education, |
| Date of publication, distribution, etc |
c2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 450, [42] p. : |
| Other physical details |
col. ill. : |
| Dimensions |
28 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. R-1 - R-12) and index |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Laying the groundwork -- Mass communication, culture, and media literacy -- The evolving mass communciation process -- Media, media industries, and media audiences -- Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the world wide web -- Supporting industries -- Public relations -- Advertising -- Mass-mediated culture in the information age -- Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media and culture |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Media literacy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Books |
