35986841_10216840653711318_1105697261150535680_n

Kleppner's advertising procedure / (Record no. 5552)

MARC details
000 -LEADER
fixed length control field 01007pam a2200301 a 4500
001 - CONTROL NUMBER
control field 2614844
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170302093854.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 980402s1999 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 98017851
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780139619137
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0139619135
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .K45 1999
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 21
Item number R.T.K
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Russell, Thomas,
Dates associated with a name 1941-
245 10 - TITLE STATEMENT
Title Kleppner's advertising procedure /
Statement of responsibility, etc J. Thomas Russell, W. Ronald Lane.
246 30 - VARYING FORM OF TITLE
Title proper/short title Advertising procedure
250 ## - EDITION STATEMENT
Edition statement 14th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc c1999.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 716 p. :
Other physical details col. ill. ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lane, W. Ronald,
Dates associated with a name 1940-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kleppner, Otto,
Dates associated with a name 1899-
Title of a work Advertising procedure.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Source of classification or shelving scheme
        Centeral Library Centeral Library First Floor - Mass communication 16.11.2016   659.1 R.T.K 1999 1729 16.11.2016 16.11.2016 Books  
        Centeral Library Centeral Library First Floor - Mass communication 24.11.2016   659.1 R.T.K 1999 2809 24.11.2016 24.11.2016 Books Dewey Decimal Classification