Marketing management / (Record no. 5980)
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000 -LEADER | |
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fixed length control field | 01275cam a22003254a 4500 |
001 - CONTROL NUMBER | |
control field | 49225813 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170406095813.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 020214s2003 njua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2002022481 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0130336297 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780130336293 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)49225813 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Language of cataloging | eng |
Transcribing agency | DLC |
Modifying agency | BAKER |
-- | XTL |
-- | NLGGC |
-- | BTCTA |
-- | YDXCP |
-- | IG# |
-- | UKBOL |
-- | OCLCO |
-- | CIRBC |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.13 |
Item number | .K64 2003 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Edition number | 21 |
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
Classification number | 658.8 |
Item number | K874 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip. |
245 10 - TITLE STATEMENT | |
Title | Marketing management / |
Statement of responsibility, etc | Philip Kotler. |
250 ## - EDITION STATEMENT | |
Edition statement | 11th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Upper Saddle River, N.J. : |
Name of publisher, distributor, etc | Prentice Hall, |
Date of publication, distribution, etc | c2003. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1 v. (various pagings) : |
Other physical details | col. ill. ; |
Dimensions | 27 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and indexes. |
520 ## - SUMMARY, ETC. | |
Summary, etc | This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
General subdivision | Management. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Administraci©đn de mercadeo |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Centeral Library | Centeral Library | First floor - Management | 16.11.2016 | 658.8 K.P.M 2003 | 3137 | 16.11.2016 | 16.11.2016 | Books | ||||||
Centeral Library | Centeral Library | First floor - Management | 06.12.2016 | 658.8 K.P.M 2003 | 3138 | 06.12.2016 | 06.12.2016 | Books | Dewey Decimal Classification | |||||
Centeral Library | Centeral Library | First floor - Management | 06.12.2016 | 658.8 K.P.M 2003 | 3140 | 06.12.2016 | 06.12.2016 | Books | Dewey Decimal Classification |