Measuring the effect of Consumer Perception of Changing brand name on Consumer Buying behavior Application on (click-Vodafone)/GP/Dr.ElSayed Nagy (Record no. 6188)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00604nam a2200169Ii 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161116s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Amera ElTohamy |
| 245 ## - TITLE STATEMENT | |
| Title | Measuring the effect of Consumer Perception of Changing brand name on Consumer Buying behavior Application on (click-Vodafone)/GP/Dr.ElSayed Nagy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | MSA, |
| Date of publication, distribution, etc | [2009] |
| Place of publication, distribution, etc | Giza |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 66 P |
| 336 ## - CONTENT TYPE | |
| Content Type Term | text |
| Content Type Code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media Type Term | unmediated |
| Media Type Code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| Source | rdacarrier |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| Form subdivision | Marketing |
| General subdivision | Consumer Perception |
| Chronological subdivision | Vodafone |
| Geographic subdivision | Egypt |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Gradution Project |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Centeral Library | Centeral Library | First floor - Management | 16.11.2016 | GP48MGT2009MKT | 80061 | 16.11.2016 | 16.11.2016 | Gradution Project |