Principles of marketing / (Record no. 7808)
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000 -LEADER | |
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fixed length control field | 01580cam a2200301 a 4500 |
001 - CONTROL NUMBER | |
control field | 16783611 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170531093616.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 110517s2011 enka b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2011019211 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780273735960 (pbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | DLC |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415 |
Item number | .K6362 2011 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Edition number | 23 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip. |
245 10 - TITLE STATEMENT | |
Title | Principles of marketing / |
Statement of responsibility, etc | Philip Kotler, Gary Armstrong, Anders Parment. |
250 ## - EDITION STATEMENT | |
Edition statement | Swedish ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Harlow, England ; |
-- | New York : |
Name of publisher, distributor, etc | Prentice Hall, |
Date of publication, distribution, etc | 2011. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xviii, 493 p. : |
Other physical details | col. ill. ; |
Dimensions | 28 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and indexes. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Marketing : creating and capturing customer value -- Company and marketing strategy -- Analysing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behaviour -- Business markets and business buyer behaviour -- Customer-driven marketing strategy : creating value for target customers -- Branding : developing strong brands -- Products and services -- Pricing strategies -- Marketing channels -- Market communication -- Creating competitive advantage -- Marketing in a global marketplace striving for sustainability. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Armstrong, Gary |
Fuller form of name | (Gary M.) |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Parment, Anders, |
Dates associated with a name | 1972- |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ecip |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme | Total Renewals | Date last borrowed | Public note |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Centeral Library | Centeral Library | First floor - Management | 16.11.2016 | 658.8 KPP 2011 | 19955 | 16.11.2016 | 16.11.2016 | Books | |||||||||
Centeral Library | Centeral Library | First floor - Management | 10.12.2016 | 658.8 KPP 2011 | 19954 | 10.12.2016 | 10.12.2016 | Books | Dewey Decimal Classification | ||||||||
Centeral Library | Centeral Library | First floor - Management | 10.12.2016 | 658.8 KPP 2011 | 20054 | 10.12.2016 | 10.12.2016 | Books | Dewey Decimal Classification | ||||||||
Centeral Library | Centeral Library | First floor - Management | 10.12.2016 | 658.8 KPP 2011 | 20055 | 10.12.2016 | 10.12.2016 | Books | Dewey Decimal Classification | ||||||||
Centeral Library | Centeral Library | First floor - Management | 10.12.2016 | 4 | 658.8 KPP 2011 | 22625 | 18.12.2021 | 10.12.2016 | Books | Dewey Decimal Classification | 1 | 04.12.2021 | |||||
Centeral Library | Centeral Library | First floor - Management | 10.12.2016 | 1 | 658.8 KPP 2011 | 22626 | 23.10.2017 | 10.12.2016 | Books | Dewey Decimal Classification | 23.10.2017 | ||||||
Centeral Library | Centeral Library | First floor - Management | 18.06.2017 | 658.8 KPP 2011 | 90005083 | 18.06.2017 | 18.06.2017 | Compact Disk | Dewey Decimal Classification | 492 MGT |