MARC details
000 -LEADER |
fixed length control field |
02725cam a22004334a 4500 |
001 - CONTROL NUMBER |
control field |
43561943 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20170406101453.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
fixed length control field |
m b |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
co cgu|||||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
000228s2001 njua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
00027875 |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBA1-00428 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0130263125 (hardcover) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780130263124 (hardcover) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0130283290 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780130283290 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0130883689 (CDROM) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780130883681 (CDROM) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0130883794 (review copy) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780130883797 (review copy) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)43561943 |
Canceled/invalid control number |
(OCoLC)50386441 |
-- |
(OCoLC)82978041 |
-- |
(OCoLC)463400453 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Transcribing agency |
DLC |
Modifying agency |
CUY |
-- |
QP9 |
-- |
C#P |
-- |
UKM |
-- |
BAKER |
-- |
COO |
-- |
LVB |
-- |
NLGGC |
-- |
BTCTA |
-- |
YDXCP |
-- |
HEBIS |
-- |
TULIB |
-- |
IG# |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
.K636 2001 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip. |
245 10 - TITLE STATEMENT |
Title |
Principles of marketing / |
Statement of responsibility, etc |
Philip Kotler, Gary Armstrong. |
250 ## - EDITION STATEMENT |
Edition statement |
9th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Upper Saddle River, N.J. : |
Name of publisher, distributor, etc |
Prentice Hall, |
Date of publication, distribution, etc |
c2001. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxi, 785, [53] p. : |
Other physical details |
col. ill. ; |
Dimensions |
28 cm. + |
Accompanying material |
1 computer optical disc (4 3/4 in.) |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and indexes. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Understanding marketing and the marketing process. Marketing in a changing world: creating customer value and satisfaction -- Strategic planning and the marketing process -- The marketing environment -- Developing marketing opportunities and strategies. Marketing research and information systems -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation, targeting, and positioning for competitive advantage -- Developing the marketing mix. Product and services strategy -- New-product development and product life-cycle strategies --Pricing products: pricing considerations and approaches -- Pricing products: pricing strategies -- Distribution channels and logistics management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the new marketing model -- Managing marketing. Competitive strategies: attracting, retaining, and growing customers -- The global marketplace -- Marketing and society: social responsibility and marketing ethics -- Appendix 1: Measuring and forecasting demand -- Appendix 2: Marketing arithmetic -- Appendix 3: Careers in marketing. |
538 ## - SYSTEM DETAILS NOTE |
System details note |
System requirements for accompanying computer disc: Windows 95/98/NT/2000. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Armstrong, Gary |
Fuller form of name |
(Gary M.) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Item type |
Books |