Promotional strategy : (Record no. 7999)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00955pam a2200313 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 22184526 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170602134346.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 940303s1991 iluaf b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 90044246 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256082049 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 0867-70860 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | OUN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .E65 1991 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Warshaw, Martin R |
| 245 10 - TITLE STATEMENT | |
| Title | Promotional strategy : |
| Remainder of title | managing the marketing communications process / |
| Statement of responsibility, etc | James F. Engel, Martin R. Warshaw, Thomas C. Kinnear |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Homewood, IL : |
| Name of publisher, distributor, etc | Irwin, |
| Date of publication, distribution, etc | c1991 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 753 p., [12] p. of plates : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 24 cm |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Irwin series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Engel, James F |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kinnear, Thomas C., |
| Dates associated with a name | 1943- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Centeral Library | Centeral Library | First floor - Management | 16.11.2016 | 658.82 W.M.P 1991 | 41 | 16.11.2016 | 16.11.2016 | Books | ||||||
| Centeral Library | Centeral Library | First floor - Management | 23.11.2016 | 658.82 W.M.P 1991 | 105 | 23.11.2016 | 23.11.2016 | Books | Dewey Decimal Classification |