MARC details
000 -LEADER |
fixed length control field |
01999cam a22003254a 4500 |
001 - CONTROL NUMBER |
control field |
53831854 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
031126s2004 caua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2003025703 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0761945997 (pbk. : alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780761945994 (pbk. : alk. paper) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Transcribing agency |
DLC |
Modifying agency |
IG# |
-- |
BTCTA |
-- |
YDXCP |
-- |
OCLCQ |
-- |
ILU |
-- |
ND$ |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.2 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HM1221 |
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.T73 2004 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Treadwell, Donald. |
245 10 - TITLE STATEMENT |
Title |
Public relations writing : |
Remainder of title |
principles in practice / |
Statement of responsibility, etc |
Donald F. Treadwell, Jill B. Treadwell. |
250 ## - EDITION STATEMENT |
Edition statement |
Updated ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Thousand Oaks, Calif. : |
Name of publisher, distributor, etc |
Sage Publications, |
Date of publication, distribution, etc |
c2004. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
x, 521 p. : |
Other physical details |
ill. ; |
Dimensions |
28 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
505 00 - FORMATTED CONTENTS NOTE |
Miscellaneous information |
Ch. 1. |
Title |
Introduction -- |
Miscellaneous information |
Ch. 2. |
Title |
Public relations writing -- |
Miscellaneous information |
Ch. 3. |
Title |
Research for public relations writing -- |
Miscellaneous information |
Ch. 4. |
Title |
Planning -- |
Miscellaneous information |
Ch. 5. |
Title |
Ethics and corporate culture -- |
Miscellaneous information |
Ch. 6. |
Title |
Legal issues and authorities -- |
Miscellaneous information |
Ch. 7. |
Title |
Design issues in public relations -- |
Miscellaneous information |
Ch. 8. |
Title |
From preparation to practice -- |
Miscellaneous information |
Ch. 9. |
Title |
Newswriting for the mass media -- |
Miscellaneous information |
Ch. 10. |
Title |
Writing for media under your control -- |
Miscellaneous information |
Ch. 11. |
Title |
Writing to persuade -- |
Miscellaneous information |
Ch. 12. |
Title |
Writing for the global audience -- |
Miscellaneous information |
Ch. 13. |
Title |
Special events -- |
Miscellaneous information |
App. A. |
Title |
Research methods for public relations writing -- |
Miscellaneous information |
App. B. |
Title |
Code of Professional Standards for the Practice of Public Relations -- |
Miscellaneous information |
App. C. |
Title |
Some thoughts on laws and regulations -- |
Miscellaneous information |
App. D. |
Title |
Printing issues -- |
Miscellaneous information |
App. E. |
Title |
Grammar, usage and punctuation. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Public relations |
General subdivision |
Authorship. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Public relations. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Business writing. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Treadwell, Jill B. |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
<a href="http://catdir.loc.gov/catdir/enhancements/fy0658/2003025703-d.html">http://catdir.loc.gov/catdir/enhancements/fy0658/2003025703-d.html</a> |
Public note |
Publisher description |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Contributor biographical information |
Uniform Resource Identifier |
<a href="http://catdir.loc.gov/catdir/enhancements/fy0734/2003025703-b.html">http://catdir.loc.gov/catdir/enhancements/fy0734/2003025703-b.html</a> |
Public note |
Contributor biographical information |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Item type |
Books |