35986841_10216840653711318_1105697261150535680_n

Rethinking the media audience : (Record no. 8332)

MARC details
000 -LEADER
fixed length control field 01914cam a2200277 a 4500
001 - CONTROL NUMBER
control field 142101
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180703103941.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 981218s1999 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 98061885
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761950702
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761950710 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P96.A83
Item number R48 1999
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23
Edition number 21
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Alasuutari, Pertti.
245 00 - TITLE STATEMENT
Title Rethinking the media audience :
Remainder of title the new agenda /
Statement of responsibility, etc edited by Pertti Alasuutari.
250 ## - EDITION STATEMENT
Edition statement 1st ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London ;
-- Thousand Oaks, Calif. :
Name of publisher, distributor, etc Sage Publications,
Date of publication, distribution, etc 1999.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 212 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note PART ONE: THE SHAPE OF AUDIENCE RESEARCH <br/>Introduction - Pertti Alasuutari <br/>Three Phases of Reception Studies <br/>Audience and Reception Research in Retrospect - Ann Gray <br/>The Trouble with Audiences <br/>The Best of both Worlds? Media Audience Research between Rival Paradigms - Kim Schr[sl]oder <br/>PART TWO: THE NEW AGENDA: THE INSCRIPTION OF AUDIENCES <br/>Media Figures in Identity Construction - Joke Hermes <br/>Cultural Images of the Media - Pertti Alasuutari <br/>Legitimations of Television Programme Policies - Heikki Hellman <br/>Patterns of Argumentation and Discursive Convergencies in a Multichannel Age <br/>Slaves of the Ratings Tyranny? Media Images of the Audience - Ingunn Hagen <br/>The Implied Audience in Soap Opera Production - John Tulloch <br/>Everyday Rhetorical Strategies among Television Professionals <br/>To Be an Audience - Birgitta H[um]oijer <br/>`To Boldly Go...' - David Morley <br/>The `Third Generation' of Reception Studies
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media
General subdivision Audiences.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 2
e opcn
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Centeral Library Centeral Library First Floor - Mass communication 16.11.2016   302.23 A.P.R 1999 2318 16.11.2016 16.11.2016 Books