The effect of using celebrities in TV advertising on consumers brand preference and buying decision(Application on PEPSI and Coca Cola/GP/Dr.El-Sayed A. Nagy (Record no. 9731)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00555nam a2200169Ii 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161116s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fatma El-Gholmy |
| 245 #4 - TITLE STATEMENT | |
| Title | The effect of using celebrities in TV advertising on consumers brand preference and buying decision(Application on PEPSI and Coca Cola/GP/Dr.El-Sayed A. Nagy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | MSA, |
| Date of publication, distribution, etc | [2006] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS | |
| Date of production, publication, distribution, manufacture | 2006 |
| 336 ## - CONTENT TYPE | |
| Content Type Term | text |
| Content Type Code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media Type Term | unmediated |
| Media Type Code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| Source | rdacarrier |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Centeral Library | Centeral Library | First floor - Management | 16.11.2016 | GP36MGT2006MKT | 8067 | 16.11.2016 | 16.11.2016 | Gradution Project |