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The media of mass communication / John Vivian.

By: Material type: TextTextPublication details: Boston : Allyn & Bacon, c2011.Edition: 10th ed., Á la carte edDescription: xxiv, 480 p. : ill. (chiefly col.), col. map ; 28 cmISBN:
  • 9780205798704 (looseleaf)
  • 0205798705 (looseleaf)
Subject(s): DDC classification:
  • 302.23 22
LOC classification:
  • P90 .V53 2011b
Contents:
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First Floor - Mass communication 302.23 V.J.M 2011 (Browse shelf(Opens below)) Available 19123
Books Books Centeral Library First Floor - Mass communication 302.23 V.J.M 2011 (Browse shelf(Opens below)) Available 19449
Books Books Centeral Library First Floor - Mass communication 302.23 V.J.M 2011 (Browse shelf(Opens below)) Checked out 12.02.2018 19450
Books Books Centeral Library First Floor - Mass communication 302.23 V.J.M 2011 (Browse shelf(Opens below)) Available 19426
Books Books Centeral Library First Floor - Mass communication 302.23 V.J.M 2011 (Browse shelf(Opens below)) Available 19180
Books Books Centeral Library First Floor - Mass communication 302.23 V.J.M 2011 (Browse shelf(Opens below)) Available 19179
Books Books Centeral Library First Floor - Mass communication 302.23 V.J.M 2011 (Browse shelf(Opens below)) Available 19124
Browsing Centeral Library shelves, Shelving location: First Floor - Mass communication Close shelf browser (Hides shelf browser)
302.23 S.W.C 2001 Communication theories : 302.23 V.J.M 2011 The media of mass communication / 302.23 V.J.M 2011 The media of mass communication / 302.23 V.J.M 2011 The media of mass communication / 302.23 V.J.M 2011 The media of mass communication / 302.23 V.J.M 2011 The media of mass communication / 302.23 V.J.M 2011 The media of mass communication /

Includes bibliographical references and index.

Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics.

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