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The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.

By: Material type: TextTextPublication details: London ; Sterling, VA. : Kogan Page, 2004.Edition: 3rd edDescription: xiv, 497 p. ; 25 cmISBN:
  • 0749442832
Contained works:
  • Kapferer, Jean-Noël. Strategic brand management
Subject(s): DDC classification:
  • 658.8343 22
LOC classification:
  • HD69.B7 K37 2004
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First floor - Management 658.8343 K.J.N 2004 (Browse shelf(Opens below)) Available 10841

Includes bibliographical references (p. [471]-483) and index.

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