The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.
Material type: TextPublication details: London ; Sterling, VA. : Kogan Page, 2004.Edition: 3rd edDescription: xiv, 497 p. ; 25 cmISBN:- 0749442832
- Kapferer, Jean-Noël. Strategic brand management
- 658.8343 22
- HD69.B7 K37 2004
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Centeral Library First floor - Management | 658.8343 K.J.N 2004 (Browse shelf(Opens below)) | Available | 10841 |
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658.8342 S.M.C 2009 Consumer behavior : | 658.8342 S.M.C 2009 Consumer behavior : | 658.8343 F.C.S 2007 The satisfied customer : | 658.8343 K.J.N 2004 The new strategic brand management : | 658.8343 M.R.L 2003 Lifestyle marketing : | 658.8343 M.R.L 2003 Lifestyle marketing : | 658.84 A.G.I 2011 International marketing and export management / |
Includes bibliographical references (p. [471]-483) and index.
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