The practice of public relations / Fraser P. Seitel ; foreword by David Rockefeller
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TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Edition: 10th edDescription: xxix, 442 p. : ill. (chiefly col.), col. map ; 26 cmISBN: - 0132304511
- 9780132304511
- 659.2
- HM 1221 .S45 2007
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Centeral Library First floor - Management | 659.2 S.F.P 2007 (Browse shelf(Opens below)) | Available | 4561 | ||
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Centeral Library First floor - Management | 659.2 S.F.P 2007 (Browse shelf(Opens below)) | Available | 4562 | ||
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Centeral Library First floor - Management | 659.2 S.F.P 2007 (Browse shelf(Opens below)) | Available | 4560 |
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| 659.2 L.J.P 2000 Public relations as relationship management : | 659.2 L.J.P 2000 Public relations as relationship management : | 659.2 S.F.P 2007 The practice of public relations / | 659.2 S.F.P 2007 The practice of public relations / | 659.2 S.F.P 2007 The practice of public relations / | 791.436164 W.R.H 2007 The horror film : | CD 13 MGT The effect of Anti-smoking Advertisement : |
Includes bibliographical references.
What is public relations, anyway? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing-- Integrated marketing communications -- Public relations and the Internet -- Crisis management
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