Total relationship marketing : from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm / Evert Gummesson.
Material type: TextPublication details: Boston, Mass : Butterworth-Heinemann, 1999.Edition: 1st EdDescription: xiii, 281 p. : ill. ; 25 cmISBN:- 075064463X (pbk.)
- 658.812 21
- HF5415.55 .G86 1999
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Books | Centeral Library First floor - Management | 658.812 E.G.T 1999 (Browse shelf(Opens below)) | Available | 11734 |
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658.81 S.R.M 2008 Management of a sales force / | 658.81 S.R.M 2008 Management of a sales force / | 658.812 B.F.C 2009 Customer relationship management : | 658.812 E.G.T 1999 Total relationship marketing : | 658.812 H.E.C 2007 Customer service : | 658.812 H.E.C 2007 Customer service : | 658.812 H.E.C 2007 Customer service : |
Includes bibliographical references and index.
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