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Marketing channel strategy / Robert Palmatier, University of Washington's Foster School of Business ; Louis Stern, Northwestern University's Kellogg School of Management ; Adel El-Ansary, University of North Florida's Coggin College of Business.

By: Contributor(s): Material type: TextTextPublisher: Boston : Pearson, [2015]Edition: Eigth EditionDescription: xxviii, 466 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780133357080 (pbk. : alk. paper)
  • 0133357082 (pbk. : alk. paper)
Uniform titles:
  • Marketing channels
Subject(s): DDC classification:
  • 658.8/7 23
LOC classification:
  • HF5415.129 .S75 2015
Contents:
Understanding channel strategies -- End-user analysis : segmenting and targeting -- Channel analysis : auditing marketing channels -- Make versus buy channel analysis -- Designing channel structures and strategies -- Retailing structures and strategies -- Wholesaling structures and strategies -- Franchising structures and strategies -- Cannel power -- Managing channel conflict -- Managing channel relationships.
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Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First floor - Management 658.87P.R.M 2015 (Browse shelf(Opens below)) Available 26503
Books Books Centeral Library First floor - Management 658.87P.R.M 2015 (Browse shelf(Opens below)) Available 26504
Books Books Centeral Library First floor - Management 658.87P.R.M 2015 (Browse shelf(Opens below)) Available 26505
Books Books Centeral Library First floor - Management 658.87P.R.M 2015 (Browse shelf(Opens below)) Available 26506
Books Books Centeral Library First floor - Management 658.87P.R.M 2015 (Browse shelf(Opens below)) Available 26507
Books Books Centeral Library First floor - Management 658.87P.R.M 2015 (Browse shelf(Opens below)) Available 26463
Books Books Centeral Library First floor - Management 658.87P.R.M 2015 (Browse shelf(Opens below)) Available 26464
Books Books Centeral Library First floor - Management 658.87P.R.M 2015 (Browse shelf(Opens below)) Available 26465
Books Books Centeral Library First floor - Management 658.87P.R.M 2015 (Browse shelf(Opens below)) Available 26466
Books Books Centeral Library First floor - Management 658.87P.R.M 2015 (Browse shelf(Opens below)) Checked out 24.10.2017 26467
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658.872L.K.E 2015 E-commerce : 658.872L.K.E 2015 E-commerce : 658.87P.R.M 2015 Marketing channel strategy / 658.87P.R.M 2015 Marketing channel strategy / 658.87P.R.M 2015 Marketing channel strategy / 658.87P.R.M 2015 Marketing channel strategy / 658.87P.R.M 2015 Marketing channel strategy /

Understanding channel strategies -- End-user analysis : segmenting and targeting -- Channel analysis : auditing marketing channels -- Make versus buy channel analysis -- Designing channel structures and strategies -- Retailing structures and strategies -- Wholesaling structures and strategies -- Franchising structures and strategies -- Cannel power -- Managing channel conflict -- Managing channel relationships.

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