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Marketing channel strategy / Robert Palmatier, University of Washington's Foster School of Business ; Louis Stern, Northwestern University's Kellogg School of Management ; Adel El-Ansary, University of North Florida's Coggin College of Business.
Material type:
TextPublisher: Boston : Pearson, [2015]Edition: Eigth EditionDescription: xxviii, 466 pages : illustrations ; 23 cmContent type: - text
- unmediated
- volume
- 9780133357080 (pbk. : alk. paper)
- 0133357082 (pbk. : alk. paper)
- Marketing channels
- 658.8/7 23
- HF5415.129 .S75 2015
Contents:
Understanding channel strategies -- End-user analysis : segmenting and targeting -- Channel analysis : auditing marketing channels -- Make versus buy channel analysis -- Designing channel structures and strategies -- Retailing structures and strategies -- Wholesaling structures and strategies -- Franchising structures and strategies -- Cannel power -- Managing channel conflict -- Managing channel relationships.
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Centeral Library First floor - Management | 658.87P.R.M 2015 (Browse shelf(Opens below)) | Available | 26503 | ||
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Centeral Library First floor - Management | 658.87P.R.M 2015 (Browse shelf(Opens below)) | Available | 26504 | ||
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Centeral Library First floor - Management | 658.87P.R.M 2015 (Browse shelf(Opens below)) | Available | 26505 | ||
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Centeral Library First floor - Management | 658.87P.R.M 2015 (Browse shelf(Opens below)) | Available | 26506 | ||
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Centeral Library First floor - Management | 658.87P.R.M 2015 (Browse shelf(Opens below)) | Available | 26507 | ||
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Centeral Library First floor - Management | 658.87P.R.M 2015 (Browse shelf(Opens below)) | Available | 26463 | ||
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Centeral Library First floor - Management | 658.87P.R.M 2015 (Browse shelf(Opens below)) | Available | 26464 | ||
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Centeral Library First floor - Management | 658.87P.R.M 2015 (Browse shelf(Opens below)) | Available | 26465 | ||
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Centeral Library First floor - Management | 658.87P.R.M 2015 (Browse shelf(Opens below)) | Available | 26466 | ||
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Centeral Library First floor - Management | 658.87P.R.M 2015 (Browse shelf(Opens below)) | Checked out | 24.10.2017 | 26467 |
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| 658.872L.K.E 2015 E-commerce : | 658.87P.R.M 2015 Marketing channel strategy / | 658.87P.R.M 2015 Marketing channel strategy / | 658.87P.R.M 2015 Marketing channel strategy / | 658.87P.R.M 2015 Marketing channel strategy / | 658.87P.R.M 2015 Marketing channel strategy / | 658.87P.R.M 2015 Marketing channel strategy / |
Understanding channel strategies -- End-user analysis : segmenting and targeting -- Channel analysis : auditing marketing channels -- Make versus buy channel analysis -- Designing channel structures and strategies -- Retailing structures and strategies -- Wholesaling structures and strategies -- Franchising structures and strategies -- Cannel power -- Managing channel conflict -- Managing channel relationships.
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