Measuring the effect of direct marketing tools on customer’s attitude: An application on (Tommy Hilfiger) // GP // Dr. Yasser Tawfik (2018 - 2019)

By:

Gehad Tarek 120387

Contributor(s):

Material type: Text

TextSeries: MANAGEMENT DISTINGUISHED PROJECTS 2018Publication details: Giza : MSA, 2018Description: 112 PSubject(s):

DDC classification:

658.8

Online resources:

FULL TEXT PRESS HERE

Summary: Firms are always searching for new ways to attract new customers and retain old customers. Regardless of what the firm provides whether it’s a physical product or specialized service they need customers who purchase regularly. The main goal of direct marketing is making customers take a specific action; which is usually the purchase action rather than the attempt to increase brand awareness. The “call for action” technique is what differentiates direct marketing from other forms of marketing. Direct marketing can enable marketers to increase customer’s loyalty by sending them birthday cards on their birthdays, special premiums and information on new arrivals.

List(s) this item appears in: Management D. G. P 2018 / 2019 | Management D. G. P 2017 / 2018

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Distinguished Graduation Projects	Centeral Library Soft Copy located on library Cataloge	GP331MGT2018 MKT (Browse shelf(Opens below))	Available		81999

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MGT MKT

Firms are always searching for new ways to attract new customers and retain old
customers. Regardless of what the firm provides whether it’s a physical product or
specialized service they need customers who purchase regularly. The main goal of
direct marketing is making customers take a specific action; which is usually the
purchase action rather than the attempt to increase brand awareness. The “call for
action” technique is what differentiates direct marketing from other forms of
marketing. Direct marketing can enable marketers to increase customer’s loyalty
by sending them birthday cards on their birthdays, special premiums and
information on new arrivals.

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