A Study on the Key Factors Influencing International Franchisors in Egypt (Applied On Hype) (Coca-Cola Company as a role model) // GP // Dr. Zeinab Zaazou (2018 - 2019)

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Abd El Rahman Fares 152325

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Material type: Text

TextSeries: MANAGEMENT DISTINGUISHED PROJECTS 2018Publication details: Giza : MSA, 2018Description: 119 PSubject(s):

International Franchisors -- Egypt

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Summary: Franchising is a mainstream and multifaceted business plan that catches a sizeable part of the business around the world.Nowadays globalized world, associations would like to reach out to have an overall closeness.Both franchising and internationalization are important subjects of study, in the existent writing little consideration has been given to these two points consolidated. The main purpose is identifying the factors influencing international franchising firms while entering a new market. A survey was conducted to investigate the relation between market entry, market expansion and characteristics of franchisors and franchising firms. The results of the survey and studies identifies different factors that influence international franchisors choices such as international business experience, cultural distance, risk spreading, and maturity of the franchising system, franchisor brand image, franchisee trust and tying agreement . Otherwise i there are external factors that affect the international franchisor’s choice, such as Host-country-specific factors include country risks and location familiarity, Political, economic, social factors.

List(s) this item appears in: Management D. G. P 2018 / 2019 | Management D. G. P 2017 / 2018

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Item type	Current library	Call number	Status	Date due	Barcode
Distinguished Graduation Projects	Centeral Library Soft Copy located on library Cataloge	GP332MGT2018 MKT (Browse shelf(Opens below))	Available		82006

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Management-Management Information Systems

Franchising is a mainstream and multifaceted business plan that
catches a sizeable part of the business around the world.Nowadays globalized
world, associations would like to reach out to have an overall closeness.Both
franchising and internationalization are important subjects of study, in the
existent writing little consideration has been given to these two points
consolidated.
The main purpose is identifying the factors influencing international franchising
firms while entering a new market. A survey was conducted to investigate the
relation between market entry, market expansion and characteristics of
franchisors and franchising firms. The results of the survey and studies
identifies different factors that influence international franchisors choices such
as international business experience, cultural distance, risk spreading, and
maturity of the franchising system, franchisor brand image, franchisee trust and
tying agreement . Otherwise i

there are external factors that affect the
international franchisor’s choice, such as Host-country-specific factors include
country risks and location familiarity, Political, economic, social factors.

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