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Measuring the impact of background music on millennial consumer’s eating behavior : An experimental study // GP // Dr. Yasser Tawfik (2018 - 2019)

By: Mohamed Ahmed Essam 154715.
Contributor(s): Omar Emad El-Shafie 155021 | Waleed Mohamed Sayed 152153 | Youstina Gamal 153585.
Material type: materialTypeLabelBookSeries: MANAGEMENT DISTINGUISHED PROJECTS 2018. Publisher: Giza : MSA, 2019Description: 98 P.Subject(s): MarketingDDC classification: 658.8 Online resources: FULL TEXT PRESS HERE Summary: The atmospheric effects of music were tested in a restaurant setting. Four conditions were applied in a type of between groups design with eating behavior as dependent variables. The five conditions related, volume (high & low), tempo (high & low), and the absence of any music. The findings showed that only high tempo did not have a significant effect on eating behavior, and that low volume showed the most significant and the best results for restaurants although an additional finding was that the presence of music of any type significantly affected eating behavior when compared to the absence of music. To explain the findings and the difference between the literatures and this experiment an additional dimension of music, which is genre, is thought to be the reason, which is what this study recommends future research on.
List(s) this item appears in: Management Distinguished Graduation Projects Fall 2018 / 2019 | Management Distinguished Graduation Projects - Year 2017 / 2018
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Distinguished Graduation Projects Distinguished Graduation Projects Soft Copy located on library Cataloge GP335MGT2019 MKT (Browse shelf) Available 82009

The atmospheric effects of music were tested in a restaurant setting. Four
conditions were applied in a type of between groups design with eating behavior
as dependent variables. The five conditions related, volume (high & low), tempo
(high & low), and the absence of any music. The findings showed that only high
tempo did not have a significant effect on eating behavior, and that low volume
showed the most significant and the best results for restaurants although an
additional finding was that the presence of music of any type significantly affected
eating behavior when compared to the absence of music. To explain the findings
and the difference between the literatures and this experiment an additional
dimension of music, which is genre, is thought to be the reason, which is what this
study recommends future research on.

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