Business-to-business marketing : a step-by-step guide / Ray Wright.
Material type:
TextPublication details: Harlow, Essex, England ; New York : Pearson Education, 2004Edition: 1st edDescription: xiv, 522 p. : ill. ; 25 cmISBN: 0273646478Other title: B2B marketingSubject(s): Industrial marketingDDC classification: 658.804 LOC classification: HF5415.1263 | .W75 2004
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Centeral Library First floor - Management | 658.804 W.R.B 2004 (Browse shelf (Opens below)) | Available | 11022-2 | |
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Centeral Library First floor - Management | 658.804 W.R.B 2004 (Browse shelf (Opens below)) | Available | 11022-1 |
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| 658.802 W.R.S 2005 Strategic marketing management : | 658.802 W.R.S 2005 Strategic marketing management : | 658.804 W.R.B 2004 Business-to-business marketing : | 658.804 W.R.B 2004 Business-to-business marketing : | 658.81 D.D.S 1995 Sales management : | 658.81 F.C.S 2001 Sales management : | 658.81 F.S.M 1998 Sales management : |
Includes index.
Includes bibliographical references and index.
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