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Campaign strategies and message design : a practitioner's guide from start to finish / Mary Anne Moffitt.

By: Material type: TextTextPublication details: Westport, Conn. : Praeger, 1999.Edition: 1st edDescription: xi, 207 p. : ill. ; 25 cmISBN:
  • 0275964701 (pbk. : acidfree paper)
  • 0275955923 (acidfree paper)
Subject(s): DDC classification:
  • 659 21 M.M.C
LOC classification:
  • HM263 .M54 1999
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First Floor - Mass communication 659 M.M.C 1999 (Browse shelf(Opens below)) Available 4468
Books Books Centeral Library First Floor - Mass communication 659 M.M.C 1999 (Browse shelf(Opens below)) Available 4467

Includes bibliographical references (p. [201]-203) and index.

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