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Consumer behavior : buying, having, and being / Michael R. Solomon, Saint Joseph's University.

By: Material type: TextTextPublisher: Boston : Pearson, [2015]Edition: Eleventh EditionDescription: xxii, 582 pages : illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780133450897
  • 0133450899
Subject(s): DDC classification:
  • 658.8342 23
LOC classification:
  • HF5415.32 .S6 2015
Contents:
Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion.
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Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First floor - Management 658.8342S.M.C 2015 (Browse shelf(Opens below)) Available 25663
Books Books Centeral Library First floor - Management 658.8342S.M.C 2015 (Browse shelf(Opens below)) Available 25664
Books Books Centeral Library First floor - Management 658.8342S.M.C 2015 (Browse shelf(Opens below)) Available 25665
Books Books Centeral Library First floor - Management 658.8342S.M.C 2015 (Browse shelf(Opens below)) Available 25666
Books Books Centeral Library First floor - Management 658.8342S.M.C 2015 (Browse shelf(Opens below)) Available 25667
Books Books Centeral Library First floor - Management 658.8342S.M.C 2015 (Browse shelf(Opens below)) Available 25668
Books Books Centeral Library First floor - Management 658.8342S.M.C 2015 (Browse shelf(Opens below)) Checked out 25.06.2019 25669
Books Books Centeral Library First floor - Management 658.8342S.M.C 2015 (Browse shelf(Opens below)) Available 25670
Books Books Centeral Library First floor - Management 658.8342S.M.C 2015 (Browse shelf(Opens below)) Available 25671
Books Books Centeral Library First floor - Management 658.8342S.M.C 2015 (Browse shelf(Opens below)) Available 25672
Books Books Centeral Library First floor - Management 658.8342S.M.C 2015 (Browse shelf(Opens below)) Available 23395
Books Books Centeral Library First floor - Management 658.8342S.M.C 2015 (Browse shelf(Opens below)) Available 24355
Books Books Centeral Library First floor - Management 658.8342S.M.C 2015 (Browse shelf(Opens below)) Available 23394
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658.8342S.M.C 2015 Consumer behavior : 658.8342S.M.C 2015 Consumer behavior : 658.8342S.M.C 2015 Consumer behavior : 658.8342S.M.C 2015 Consumer behavior : 658.8342S.M.C 2015 Consumer behavior : 658.8342S.M.C 2015 Consumer behavior : 658.8342S.M.C 2015 Consumer behavior :

Includes bibliographical references and indexes.

Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion.

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