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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson

By: Contributor(s): Material type: TextTextPublisher: Boston : McGraw-Hill/Irwin, 2008Edition: Eighth editionDescription: xix, 555 pages : illustrations, map ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0073529850 (alk. paper)
  • 9780073529851
Other title:
  • Consumer behavior & marketing strategy [Cover title]
Subject(s): DDC classification:
  • 658.834 22
LOC classification:
  • HF5415.3 .P468 2008
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First floor - Management 658.834 P.J.C 2008 (Browse shelf(Opens below)) Available 15117
Books Books Centeral Library First floor - Management 658.834 P.J.C 2008 (Browse shelf(Opens below)) Available 15118
Books Books Centeral Library First floor - Management 658.834 P.J.C 2008 (Browse shelf(Opens below)) Available 15119
Books Books Centeral Library First floor - Management 658.834 P.J.C 2008 (Browse shelf(Opens below)) Available 15120
Books Books Centeral Library First floor - Management 658.834 P.J.C 2008 (Browse shelf(Opens below)) Available 15121

Includes bibliographical references (pages 499-528) and indexes

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