Consumer behavior : buying, having, and being / Michael R. Solomon.
Material type: TextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2009.Edition: 8th edDescription: xxv, 694 p. : col. ill. ; 29 cmISBN:- 9780136015963
- 0136015964
- 658.8342 22
- HF5415.32 .S6 2009
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Books | Centeral Library First floor - Management | 658.8342 S.M.C 2009 (Browse shelf(Opens below)) | Available | 12667-1 | ||
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Books | Centeral Library First floor - Management | 658.8342 S.M.C 2009 (Browse shelf(Opens below)) | Available | 12667-3 | ||
Books | Centeral Library First floor - Management | 658.8342 S.M.C 2009 (Browse shelf(Opens below)) | Available | 11054-2 |
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658.8342 S.M.C 2006 Consumer behaviour : | 658.8342 S.M.C 2006 Consumer behaviour : | 658.8342 S.M.C 2006 Consumer behaviour : | 658.8342 S.M.C 2009 Consumer behavior : | 658.8342 S.M.C 2009 Consumer behavior : | 658.8342 S.M.C 2009 Consumer behavior : | 658.8342 S.M.C 2009 Consumer behavior : |
Includes bibliographical references.
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
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