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Consumer behavior : buying, having, and being / Michael R. Solomon.

By: Material type: TextTextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2009.Edition: 8th edDescription: xxv, 694 p. : col. ill. ; 29 cmISBN:
  • 9780136015963
  • 0136015964
Subject(s): DDC classification:
  • 658.8342 22
LOC classification:
  • HF5415.32 .S6 2009
Online resources:
Contents:
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First floor - Management 658.8342 S.M.C 2009 (Browse shelf(Opens below)) Available 11054-1
Books Books Centeral Library First floor - Management 658.8342 S.M.C 2009 (Browse shelf(Opens below)) Available 11054-3
Books Books Centeral Library First floor - Management 658.8342 S.M.C 2009 (Browse shelf(Opens below)) Available 11054-4
Books Books Centeral Library First floor - Management 658.8342 S.M.C 2009 (Browse shelf(Opens below)) Available 11054-5
Books Books Centeral Library First floor - Management 658.8342 S.M.C 2009 (Browse shelf(Opens below)) Available 12667-1
Books Books Centeral Library First floor - Management 658.8342 S.M.C 2009 (Browse shelf(Opens below)) Available 12667-2
Books Books Centeral Library First floor - Management 658.8342 S.M.C 2009 (Browse shelf(Opens below)) Available 12667-3
Books Books Centeral Library First floor - Management 658.8342 S.M.C 2009 (Browse shelf(Opens below)) Available 11054-2
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658.8342 S.M.C 2006 Consumer behaviour : 658.8342 S.M.C 2006 Consumer behaviour : 658.8342 S.M.C 2006 Consumer behaviour : 658.8342 S.M.C 2009 Consumer behavior : 658.8342 S.M.C 2009 Consumer behavior : 658.8342 S.M.C 2009 Consumer behavior : 658.8342 S.M.C 2009 Consumer behavior :

Includes bibliographical references.

Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.

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