Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens
Material type: TextPublication details: Boston : McGraw-Hill Irwin, c2008Edition: 11th edDescription: xl, 712 p. : col. ill., col. map ; 29 cmISBN:- 9780073529912 (alk. paper)
- 0073529915 (alk. paper)
- 9780071101059 (pbk.)
- 0071101055 (pbk.)
- 659.1 22
- HF5821 .B62 2008
- HF5821 .B62 2008
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Centeral Library First Floor - Mass communication | 659.1 A.W.C 2008 (Browse shelf(Opens below)) | Available | 10831 |
Includes bibliographical references (p. 653-672) and indexes
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