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Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2008Edition: 11th edDescription: xl, 712 p. : col. ill., col. map ; 29 cmISBN:
  • 9780073529912 (alk. paper)
  • 0073529915 (alk. paper)
  • 9780071101059 (pbk.)
  • 0071101055 (pbk.)
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF5821 .B62 2008
  • HF5821 .B62 2008
Online resources:
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Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First Floor - Mass communication 659.1 A.W.C 2008 (Browse shelf(Opens below)) Available 10831

Includes bibliographical references (p. 653-672) and indexes

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