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Contemporary advertising / William F. Arens.

By: Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2004.Edition: 9th edDescription: xlii, 617, [62] p. : ill. (some col.) ; 28 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 0072537728 (alk. paper)
  • 0071214259 (international : alk. paper)
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF5821 .B62 2004
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Holdings
Item type Current library Call number Status Notes Date due Barcode
Compact Disk Compact Disk Centeral Library First floor - Management 659.1 A.W.C 2004 (Browse shelf(Opens below)) Available 148 MGT 900047582
Books Books Centeral Library First floor - Management 659.1 A.W.C 2004 (Browse shelf(Opens below)) Available 3465

Includes index.

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