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Contemporary advertising / William F. Arens.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2004.Edition: 9th edDescription: xlii, 617, [62] p. : ill. (some col.) ; 28 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0072537728 (alk. paper)
- 0071214259 (international : alk. paper)
- 659.1 22
- HF5821 .B62 2004
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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Compact Disk
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Centeral Library First floor - Management | 659.1 A.W.C 2004 (Browse shelf(Opens below)) | Available | 148 MGT | 900047582 | |
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Centeral Library First floor - Management | 659.1 A.W.C 2004 (Browse shelf(Opens below)) | Available | 3465 |
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| 658.895 B.J.E 2006 Essentials of marketing communications | 658.895 B.J.E 2006 Essentials of marketing communications | 658.895 B.J.P 2014 Principles & practice of marketing | 659.1 A.W.C 2004 Contemporary advertising / | 659.1 A.W.C 2004 Contemporary advertising / | 659.1 B.G.A 1998 Advertising and promotion : | 659.1 B.G.A 1998 Advertising and promotion : |
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