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Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2009Edition: 12th edDescription: xlii, 724 p. : ill. (chiefly col.), maps ; 29 cmISBN:
  • 9780073381077 (alk. paper)
  • 0073381071 (alk. paper)
Subject(s): DDC classification:
  • 659.1
LOC classification:
  • HF5821 .B62 2009
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First Floor - Mass communication 659.1 A.W.C 2009 (Browse shelf(Opens below)) Available 12010-2
Books Books Centeral Library First Floor - Mass communication 659.1 A.W.C 2009 (Browse shelf(Opens below)) Available 12010-3
Books Books Centeral Library First Floor - Mass communication 659.1 A.W.C 2009 (Browse shelf(Opens below)) Available 12010-1

Includes bibliographical references (p. 668-686) and indexes

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