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Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2009Edition: 12th edDescription: xlii, 724 p. : ill. (chiefly col.), maps ; 29 cmISBN: - 9780073381077 (alk. paper)
- 0073381071 (alk. paper)
- 659.1
- HF5821 .B62 2009
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Centeral Library First Floor - Mass communication | 659.1 A.W.C 2009 (Browse shelf(Opens below)) | Available | 12010-2 | |
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Centeral Library First Floor - Mass communication | 659.1 A.W.C 2009 (Browse shelf(Opens below)) | Available | 12010-3 | |
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Centeral Library First Floor - Mass communication | 659.1 A.W.C 2009 (Browse shelf(Opens below)) | Available | 12010-1 |
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| 659.1 A.J.C 2008 Cutting edge advertising : | 659.1 A.W.C 2008 Contemporary advertising / | 659.1 A.W.C 2009 Contemporary advertising / | 659.1 A.W.C 2009 Contemporary advertising / | 659.1 A.W.C 2009 Contemporary advertising / | 659.1 B.G.A Advertising and promotion : | 659.1 B.G.A Advertising and promotion : |
Includes bibliographical references (p. 668-686) and indexes
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