Creating powerful brands
Material type: TextPublisher: Amsterdam ; Boston : Butterworth-Heinemann, 2011Edition: Fourth edition / Leslie de Chernatony, Malcolm McDonald and Elaine WallaceDescription: xxv, 483 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 9781856178495 (pbk.)
- 1856178498 (pbk.)
- 658.827 22
- HD69.B7 D45 2011
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Centeral Library First floor - Management | 658.827 D.L.C 2011 (Browse shelf(Opens below)) | Available | 19915 |
Browsing Centeral Library shelves, Shelving location: First floor - Management Close shelf browser (Hides shelf browser)
658.82 S.T.A 2007 Advertising, promotion, and other aspects of integrated marketing communications / | 658.82 W.M.P 1991 Promotional strategy : | 658.82 W.M.P 1991 Promotional strategy : | 658.827 D.L.C 2011 Creating powerful brands | 658.827 D.T.I 2008 Integrated marketing communications / | 658.827 H.J.B 2008 Branding your business : | 658.83 A.D.M 2007 Marketing research / |
Includes bibliographical references and index
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