Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany.

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Material type: Text

TextPublication details: Belmont, CA : Thomson/Wadsworth, c2005.Edition: 8th edDescription: xvi, 336 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Centeral Library First Floor - Mass communication	659.132 J.A.C 2005 (Browse shelf(Opens below))	Available	4758
Books	Centeral Library First Floor - Mass communication	659.132 J.A.C 2005 (Browse shelf(Opens below))	Available	4759
Books	Centeral Library First Floor - Mass communication	659.132 J.A.C 2005 (Browse shelf(Opens below))	Available	4362

Includes bibliographical references (p. 322-326) and index.

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