Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany.
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TextPublication details: Belmont, CA : Thomson/Wadsworth, c2005Edition: 8th edDescription: xvi, 336 p. : ill. ; 26 cmISBN: 053462510X (pbk.)Subject(s): Advertising copy | Advertising layout and typographyDDC classification: 659.132 LOC classification: HF5825 | .J46 2005
| Item type | Current library | Call number | Status | Date due | Barcode |
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Centeral Library First Floor - Mass communication | 659.132 J.A.C 2005 (Browse shelf (Opens below)) | Available | 4758 | |
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Books
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Centeral Library First Floor - Mass communication | 659.132 J.A.C 2005 (Browse shelf (Opens below)) | Available | 4759 | |
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Books
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Centeral Library First Floor - Mass communication | 659.132 J.A.C 2005 (Browse shelf (Opens below)) | Available | 4362 |
Includes bibliographical references (p. 322-326) and index.
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