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Data mining and market intelligence for optimal marketing returns

By: Contributor(s): Material type: TextTextPublisher: Amsterdam ; Boston ; London : Butterworth-Heinemann, 2008Edition: First editionDescription: xii, 280 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
  • 9780750682343 (hbk.)
  • 0750682345 (hbk.)
Subject(s): DDC classification:
  • 658.83 22 C.S.D
LOC classification:
  • HF5415.2 .C485 2008
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Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First floor - Management 658.83 C.S.D 2008 (Browse shelf(Opens below)) Available 11686

Includes bibliographical references and index

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