Data mining and market intelligence for optimal marketing returns

By:

Chiu, Susan

Contributor(s):

Tavella, Domingo, 1948-

Material type: Text

TextPublisher: Amsterdam ; Boston ; London : Butterworth-Heinemann, 2008Edition: First editionDescription: xii, 280 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780750682343 (hbk.)
0750682345 (hbk.)

Subject(s):

Marketing research
Data mining

DDC classification:

658.83 22 C.S.D

LOC classification:

HF5415.2 .C485 2008

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Centeral Library First floor - Management	658.83 C.S.D 2008 (Browse shelf(Opens below))	Available		11686

Includes bibliographical references and index

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