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A Social Marketing campaign among Egyptians concerning Water conservation Issues MCOM471a \\ GP \\ DR. Lamees EL Baghdady ( Spring 2019 )

By: Dai Mohamed Sameh El Mokadem 163487.
Contributor(s): Mariam Selim [T.A. ] | Mai Ahmed Anwar Hussein 162547 [Addtional Author. ] | Mariam Mohamed Haggag 160935 [Addtional Author. ] | Menna-Tullah Amr 164033 [Addtional Author. ].
Material type: TextTextSeries: MASS COMMUNICATION DISTINGUISHED PROJECTS 2019. Publisher: Giza: MSA, 2019Description: 120 p.Subject(s): Water issues campaignDDC classification: 659.1 Online resources: Full text click here Summary: After the first part of the graduation project, which was the theoretical section that included the primary and secondary research, that contained several interviews and surveys with the Egyptians concerning the water issue, asking them if they are aware of the problem or not. It was concluded that Egyptians are aware that water in Egypt is not endless however they were unaware of the water crisis that is about to happen in Egypt in 2025. Moreover, the results also concluded that Egyptians are actually willing to save water but the problem is that they don’t know how. Therefore, it has been concluded that a campaign will be established under the name of BEAT-2025 with a certain objective which is to impose a new behavior among Egyptians concerning water conservation issues, through imposing different simple tips in order to try to eliminate this crisis from happening, through mainly focusing on social classes B and C in Cairo. This will be done through an IMC campaign where different elements will be applied in order to reach the objective of the campaign in the set period time.
List(s) this item appears in: Mass Com D. G. P 2018 / 2019
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Item type Current location Call number Status Date due Barcode
Distinguished Graduation Projects Distinguished Graduation Projects Centeral Library
Soft Copy located on library Cataloge
GP153MCOM2019 (Browse shelf) Available 82213

After the first part of the graduation project, which was the theoretical section that included the primary
and secondary research, that contained several interviews and surveys with the Egyptians concerning
the water issue, asking them if they are aware of the problem or not. It was concluded that Egyptians
are aware that water in Egypt is not endless however they were unaware of the water crisis that is about
to happen in Egypt in 2025. Moreover, the results also concluded that Egyptians are actually willing to
save water but the problem is that they don’t know how. Therefore, it has been concluded that a
campaign will be established under the name of BEAT-2025 with a certain objective which is to impose
a new behavior among Egyptians concerning water conservation issues, through imposing different
simple tips in order to try to eliminate this crisis from happening, through mainly focusing on social
classes B and C in Cairo. This will be done through an IMC campaign where different elements will be
applied in order to reach the objective of the campaign in the set period time.

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