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The Prevalence of Bullying Among Teenagers in Private Schools : The Together Against Bullying Compaign for Victim Empowermrnt in Egypt // GP // Dr. Lamis El-Boghdady ( 2018 - 2019 )

By: Amena Nabel 162827.
Contributor(s): Yara Amer 165259 | Ruba Mohsen 162555 | Touqa Mohammed 164061.
Material type: TextTextSeries: Mass Communication Distinguished Garduation Projects 2019. Publisher: Giza MSA 2019Description: 107 P.Subject(s): Advertising -- Public RelationsDDC classification: 650 Online resources: Full Text Press Here Summary: The purpose of this study is to develop a campaign against bullying. Many researches have been collected in the primary research that has included the causes and effects of bullying, types of bullying, and the reasons to why bystanders of bullying stay silent. In addition, several campaigns have been examined in order to determine the limitations of each and develop a campaign that defies every limitation. The purpose of this campaign is to empower victims of bullying to speak up against any act of bullying they encounter. Basically, bullying is aggression, and aggression occurs under certain circumstances. It only occurs whenever there is an imbalance of power between two people. It happens when the person who acts aggressively is more powerful than the person they are inflicting their aggression upon. So here, there is an imbalance of power between the perpetrator of bullying and the bullied victim. The bully may be more powerful physically, verbally, or might be more socially skilled, which allows him to hurt others through any type of bullying. Therefore, the purpose of the campaign is to balance this power in order for bullying to stop and make victims aware that they are strong indeed and they can overcome bullying. This campaign is not only done with an academic perspective, but also with a humane point of view because there is hope that someday bullying will stop, or at least the rates would be minimal.
List(s) this item appears in: Mass Com D. G. P 2018 / 2019
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Distinguished Graduation Projects Distinguished Graduation Projects Centeral Library
First Floor - Mass communication
GP148MCOM2019 (Browse shelf) Available 82054

The purpose of this study is to develop a campaign against bullying. Many researches have been
collected in the primary research that has included the causes and effects of bullying, types of
bullying, and the reasons to why bystanders of bullying stay silent. In addition, several campaigns
have been examined in order to determine the limitations of each and develop a campaign that defies
every limitation.
The purpose of this campaign is to empower victims of bullying to speak up against any act of
bullying they encounter. Basically, bullying is aggression, and aggression occurs under certain
circumstances. It only occurs whenever there is an imbalance of power between two people. It
happens when the person who acts aggressively is more powerful than the person they are inflicting
their aggression upon. So here, there is an imbalance of power between the perpetrator of bullying
and the bullied victim. The bully may be more powerful physically, verbally, or might be more
socially skilled, which allows him to hurt others through any type of bullying. Therefore, the purpose
of the campaign is to balance this power in order for bullying to stop and make victims aware that
they are strong indeed and they can overcome bullying. This campaign is not only done with an
academic perspective, but also with a humane point of view because there is hope that someday
bullying will stop, or at least the rates would be minimal.

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