Awareness Campaign to Minimize the Negative Effects of Overpopulation in Egypt targeting C class \\ GP \\ Dr. Lamees El-Baghdady \\ T.A. Mariam Selim (Spring 2019) (2018 -2019)

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Nour Ehab Assem 163755

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TextSeries: MASS COMMUNICATION DISTINGUISHED PROJECTS 2019Publication details: Giza : MSA, 2019Description: 85 PSubject(s):

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Summary: Our campaign (Awareness campaign to minimize the negative effects of overpopulation in Egypt targeting C class) aims at changing the behavior rather than raising awareness of the C class category about the issue of overpopulation in Egypt in order to help in the development process. The campaign is mainly targeting Egyptian males and females of pre-marriage, marriage, and after marriage ages in order to ensure the attitude change from the three categories. The researchers have decided to target the C class after being done with the secondary and primary data as they made sure that it is the social class that is causing the problem and mainly needs to change their attitude in addition to the ability to reach them through a campaign unlike the D class which is hard to be reached.

List(s) this item appears in: Mass Com D. G. P 2018 / 2019

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Item type	Current library	Call number	Status	Date due	Barcode
Distinguished Graduation Projects	Centeral Library Soft Copy located on library Cataloge	GP154MCOM2019 (Browse shelf(Opens below))	Available		82068

Our campaign (Awareness campaign to minimize the negative effects of overpopulation in Egypt
targeting C class) aims at changing the behavior rather than raising awareness of the C class
category about the issue of overpopulation in Egypt in order to help in the development process.
The campaign is mainly targeting Egyptian males and females of pre-marriage, marriage, and
after marriage ages in order to ensure the attitude change from the three categories. The
researchers have decided to target the C class after being done with the secondary and primary
data as they made sure that it is the social class that is causing the problem and mainly needs to
change their attitude in addition to the ability to reach them through a campaign unlike the D
class which is hard to be reached.

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