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Dynamics of international advertising : theoretical and practical perspectives / Barbara Mueller.

By: Material type: TextTextPublication details: New York : P. Lang, c2004.Edition: 1st edDescription: x, 342 p. : ill. ; 26 cmISBN:
  • 0820463604 (pbk.)
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF5823 .M829 2004
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First Floor - Mass communication 659.1 M.B.D 2004 (Browse shelf(Opens below)) Available 4557
Books Books Centeral Library First Floor - Mass communication 659.1 M.B.D 2004 (Browse shelf(Opens below)) Available 4556

Includes bibliographical references and index.

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